Ad Experience Redesign
Boosted ad revenue by 15% with a user-first redesign that made ads feel rewarding, not disruptive.
Year:
2023
My Role:
Product Designer
Tools:
Figma
Category:
HealthTech
Revamped the in-app advertising experience in Optimity app—boosted ad revenue by 15% while preserving user satisfaction.
The Challenge: Unlimited, poorly branded ads frustrated users and led to negative feedback. Boring stock-photo tiles failed to capture interest or drive clicks. (Low Engagement) Goal: Enhance the app’s advertising strategy by introducing a new ad section Improve the visual of ad tiles Change ad behaviours
Design Approach & Solution Highlights
Approach & Key Decisions: Limited ad views and boosted gem rewards to make each view feel valuable. Introduced a new “Take a Mental Break” (AdJoe) section at the top of “Other Ways to Earn” for maximum visibility. Replaced random stock photos with vibrant, on-brand illustrations that align with the AdJoe banner. Added a daily counter (e.g., “3/8 ads watched”) and countdown timer instead of disappearing tiles, so users always know their standing. Solution Highlights: “Take a Mental Break” Section: A gamified ad area where users earn gems by playing short games. Enhanced Ad Tiles: Consistent illustration style, clear calls to action, and on-theme color palette. Daily Ad Counter & Timer: Transparent limits (8 ads/day), progress display, and re-activation timer to manage expectations. Opt-In Rewards Flow: Users choose when to watch ads for increased gems—boosting control and engagement.
Impact & Key Learnings
Impact & Metrics 15% Ad Revenue within one month of launch Boosted Click‑Through Rates thanks to revamped visuals and strategic placement Post-launch surveys showed no drop in overall app satisfaction scores. Key Learnings Capping ad views with higher rewards preserves user goodwill while increasing revenue. Transparent counters and timers reduce user frustration compared to disappearing elements. Thoughtful positioning above the “Other Ways to Earn” section drives visibility and interaction.
